The How We Talk About books reveal the insights that resulted from the studies, enhanced with illustrations for a quick and engaging read
How We Talk About Work
The first book in the series was the product of 3 years of research with 85 participants across 6 continents - and over 200 illustrations to bring their words to life. Before, during and at the close of the pandemic, they spoke about what made them want to work with organisations and what would make them leave, how they felt about work and what they wanted for their future. The resulting book, published in 2022, is an easy and engaging way for employers to get up close to real opinions, hopefully inspiring them to think of their talent as more than just resources.
Available to buy on Amazon.
How We Talk About Leadership
During the research for the first book, participants said many times that ‘It all comes down to leadership.’ Creative makers feel that their key needs can only be met if the right leaders are in place. They also shared that, as leaders, they are struggling to meet the overwhelming and growing expectations being placed on them. New generations have reshaped leadership by expecting much more than before. They want leaders to personalise their approach to each individual, to understand complex mental health needs, to protect them from stress, to be inclusive in their speech and attitudes, to teach them one-on-one, to be the best practitioners to learn from and be commercially astute enough to enable faster pay increases. However, now that the generations who introduced these expectations are leaders themselves, they are struggling to hold themselves to the same high standards. This book shows how beliefs and solutions are changing in the world of commercial innovation and creativity.
Available to buy on Amazon
Media
Interview with RMIT University’s FORWARD SkillsCast
Tracy Brown was interviewed for RMIT University’s FORWARD SkillsCast about ‘How We Talk About Work’. She discusses the motivation behind the book and some of the bigger themes of learning and employee experience for creative makers. Listen to the interview.
Article in Mavens
Tracy was featured in Mavens magazine, an independent publication to champion gender equality through communications. She discusses how bad creative leadership happens to good organisations, based on the insights from the books. Read the article online.
Get in touch
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